Google Ads consultant for calls, leads and booked jobs
Google Ads pays off when you buy the searches that turn into customers and stop paying for the rest. I audit, build and run search campaigns with clean conversion tracking, so every dollar is measured against calls, leads and booked jobs.
Fixed, agreed in writing; ad budget paid to Google
In short
As a Google Ads consultant I audit your account, fix conversion tracking (GA4, enhanced conversions and offline conversions from your CRM), structure search campaigns around keywords with buying intent, add negative keywords from the search terms report every week and report cost per qualified lead. An AI agent I built reviewed 312 search terms in two weeks for one account.
7+years running Google, Meta and TikTok ads
312search terms reviewed in two weeksby an AI agent I built
84.3%of ad spend matched to campaigns after a tracking fixup from 59.6%
0UTM tagging errors in the same account
What a Google Ads audit checks
Conversions: which actions count as primary, double counting, call tracking, enhanced conversions and offline conversion import.
Search terms: how much of the budget goes to searches that never buy.
Location settings: “presence or interest” shows ads to people outside your area; most local businesses need “presence” only.
Networks: Search Partners and Display placements switched on by default.
Bidding: whether the strategy fits the amount of conversion data the account has.
Ads and landing pages: message match, assets, speed and the path to a call or form.
Search campaigns built for buying intent
Campaigns are split by service and area, so budgets follow what pays. Proven searches run on exact and phrase match, broad match only where smart bidding has enough conversion data, and negative keyword lists grow every week from the search terms report. Call assets, location assets and sitelinks make the ad bigger and the next step obvious.
Tracking before scaling
Google optimizes for what you report. If a form spam submission counts the same as a booked job, the algorithm learns the wrong thing. I send real outcomes back with offline conversion import, so the account learns from qualified leads and sales. In one account a tracking clean up raised the share of ad spend matched to campaigns from 59.6% to 84.3%, with zero UTM errors.
When Google Ads is not the right first step
If the budget is too small for the cost per click in your niche, if there is no page that converts, or if you cannot take more work, Google Ads burns money. Then I tell you so and suggest what to fix first, such as the website, local SEO or Meta ads.
Consultant, agency or doing it yourself
Doing it yourself
Agency
Consultant
Who manages the account
You
Often a junior, through an account manager
The person you talk to
Tracking
Often only form fills
Varies
Calls, forms and offline conversions
Search terms review
Rarely
Monthly
Weekly
How it works
Audit. Conversions, search terms, settings, structure and landing pages, with a list of fixes.
Tracking fix. GA4, enhanced conversions, call tracking and offline conversions from your CRM.
Restructure. Campaigns by service and area, keywords with buying intent, negative lists and assets.
Weekly optimization. Search terms, negatives, bids and budget moves.
Monthly report. Cost per qualified lead or booked job, and next month's tests.
Ads and tracking case studies
An AI agent that reviews search terms and manages ads within limits, a dashboard that ties ad spend to CRM leads, and a live site where every form is tracked in Google Ads.
A Google Ads consultant audits, sets up and manages Google Ads accounts: conversion tracking, campaign structure, keywords and negatives, bids, budgets and reporting, with the goal of leads or sales at a cost that pays off.
How much does a Google Ads consultant cost?
You get a fixed price in writing for the setup and the ongoing work. The ad budget is paid by you directly to Google.
How fast does Google Ads bring results?
Search ads can bring clicks and calls from the first day. Getting the cost per lead down takes a few weeks of search terms review and bid tuning, and smart bidding needs conversion data before it performs.
Should I use Performance Max?
It can work when the account has clean conversion data, ideally offline conversions, and strong assets. Without that it often spends on low quality placements, so I usually start with Search and add Performance Max later.
Do you work in my account?
Yes. You give access through your account or a manager account, and the account, data and history stay yours.
Can you track phone calls from ads?
Yes: calls from call assets, calls from the website through a Google forwarding number, and booked jobs sent back from your CRM as offline conversions.
I have worked with ads on Google, Meta and TikTok for more than seven years and personally managed ad budgets from $1,000 a day up to $50,000 a month. For the last two years I have built websites, automations and AI assistants with AI every day. I work remotely with clients in Norway and abroad, and every number on this page comes from a project you can open in the case studies. LinkedIn
Related services
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Tell me a little about your business and you get a concrete suggestion with a fixed price.
