WhatsApp chatbot for business, connected to your CRM
People who message you on WhatsApp expect an answer within minutes. A WhatsApp AI chatbot answers at once, asks your qualifying questions and hands your team a ready lead with the ad it came from.
Businesses that get leads from Click to WhatsApp ads or their website
You get
AI chatbot, qualifying flow, CRM leads, follow ups, tests
Platform
WhatsApp Business Platform (Cloud API)
Price
Fixed build price, in writing
In short
I build WhatsApp chatbots on the official WhatsApp Business Platform that detect the language, ask your qualifying questions, filter out people you cannot serve and create a CRM lead with the campaign, ad set and ad. A recruitment chatbot I built handled 526 conversations in four months: 195 became complete leads, 212 were filtered out automatically and 8 who stopped halfway were won back.
526conversations in four months
195complete leads created in the CRM
212filtered out automatically
9 of 9end to end tests passed before launch
What the chatbot does
Replies within seconds, day and night, in the language the person writes in.
Asks the questions you need, checks the answers and asks again when something is missing.
Filters out people you cannot serve, politely and automatically.
Creates a lead in your CRM with all answers and the campaign, ad set and ad from Click to WhatsApp ads.
Hands the conversation to a person when a question needs one, and alerts your team.
Follows up with people who stopped halfway; in the case study 8 of them came back and finished.
Understands photos, PDFs and voice messages.
Rules of the WhatsApp Business Platform
A chatbot needs the official WhatsApp Business Platform, not the WhatsApp Business app. Inside a 24 hour window after the customer's last message the bot can reply to anything. Outside that window it can only send message templates that Meta has approved, and Meta charges for them. People must have agreed to hear from you, and your number's quality rating drops if many people block it. I design the flow around these rules, so the number stays healthy.
AI where it helps, fixed steps where it matters
Data you need for every lead, such as location, phone number or the service wanted, is collected with fixed steps and validated. AI handles the rest: understanding open answers, typos and other languages, and answering common questions from your own information. The bot never invents prices or promises; when it is unsure it hands over to a person.
Costs to plan for
The build has a fixed price in writing. Running costs are paid directly to the providers: Meta's fees for template messages, AI model usage and hosting. In the case study the chatbot replaced a paid service that cost 90 USD a month.
Telegram, Instagram and website chat
The same approach works on other channels. A Telegram bot I built sells access to paid groups and courses for five clients on one engine, and lead qualification works the same way in Instagram messages and website chat.
How it works
Short call. Your leads, the questions you ask today and the CRM you use.
Flow design. Questions, answers, filters, handover rules and follow ups, in writing.
Build. The bot on the WhatsApp Cloud API, connected to your CRM and ad data.
Test. End to end tests with real phones; the case study bot passed 9 of 9 before launch.
Launch and monitoring. Live on your number, with alerts and a weekly look at the conversations.
Chatbot case studies
A WhatsApp recruitment chatbot with CRM leads, a Telegram bot that sells access to paid groups, and the dashboard that judges leads by source.
Do I need the WhatsApp Business API for a chatbot?
Yes. The WhatsApp Business app only has basic automatic replies. A real chatbot runs on the WhatsApp Business Platform (Cloud API) with a verified business and its own phone number.
How much does a WhatsApp chatbot cost?
The build has a fixed price in writing. On top come Meta's fees for template messages, AI model usage and hosting, paid directly to the providers.
Can the bot work with Click to WhatsApp ads?
Yes. The bot reads which ad the person came from and saves the campaign, ad set and ad with the lead, so you see the cost per lead and per qualified lead for every ad.
Can the chatbot answer in Spanish and other languages?
Yes. It detects the language of the first message and continues in it, while your team sees the answers in the CRM.
What happens when the bot cannot answer?
It tells the person that a colleague will reply, hands the conversation over and alerts your team.
Can the bot send messages first?
Only with message templates approved by Meta and to people who agreed to hear from you. Inside 24 hours after the customer's last message, the bot can reply to anything.
I have worked with ads on Google, Meta and TikTok for more than seven years and personally managed ad budgets from $1,000 a day up to $50,000 a month. For the last two years I have built websites, automations and AI assistants with AI every day. I work remotely with clients in Norway and abroad, and every number on this page comes from a project you can open in the case studies. LinkedIn
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